Frequently Asked Questions

With Regulation (EU) 2021/2117, new labeling obligations for allergens, ingredients, and nutritional values apply to wines. No one needs an e-Label if all necessary information is indicated in all necessary languages on the bottle's label. The e-Label offers the opportunity to provide this information digitally.

Glasswise is aimed at all vintners who sell wine in the EU and must fulfill the labeling obligations according to Regulation (EU) 2021/2117.

Yes, we believe that added value can be created beyond the QR label path. Use the representation of your wine via “Scan with Glasswise” and tell your story the way you want to tell it.

Glasswise offers a wine-long guarantee: only you determine when your digital labels should no longer be available. We ensure their availability.

After you have created a wine, you will receive an email with a link to your high-resolution, printable QR code that you can print on the label.

You can add, change or delete all information later. Data sovereignty rests unequivocally with you. We support you in meeting the legal minimum requirements.

Switching to Glasswise is very easy. If your current provider uses a URL shortener like Bit.ly, your existing QR codes can be reused without any issues. As part of the onboarding process, we will handle the data transfer for you at no extra cost. If you switch during the year and have already paid for another service, we offer Glasswise for free until the end of the year so you don't have to pay twice.

An e-Label includes, in addition to the nutritional table, a unique product identifier and a list of all ingredients, including allergens. Optional certifications and additional information can also be added to provide extra value to the customer.

Yes, with Glasswise your e-Labels are fully compliant with the Italian packaging regulation.

Yes. You can try out Glasswise for free. Membership is only required when you wish to receive the QR codes as a print template.

There is no legal obligation to use an e-Label. However, it serves as a convenient alternative to traditional labels, both online and on printed materials.

The EU directive takes effect on December 8, 2023. Wines bottled and distributed after this date must include the new labeling. Individual countries may have additional transition periods.

No, wines bottled before December 8, 2023, are exempt from the new regulations.

The QR code should be sized so that it can be scanned by all common devices. Generally, a size of 1cm x 1cm is sufficient.

The e-Label must be accessible as long as the product is available in stores.

Glasswise calculates the necessary values for the nutritional table based on a lab report that includes information on alcohol content, acidity, and residual sugar. No separate lab analysis is required.

Information for ingredients and nutrients is automatically translated into all EU languages and displayed according to the target audience. For descriptive texts, we use qualified language models and artificial intelligence. You can replace these translations at any time with your own.

The nutritional table must be accessible not only on the label but also in the online store and on all printed materials.

The design of your e-Label, just like that of your winery, your labels, and your website, shapes how your brand is perceived. A well-designed e-Label makes a strong first impression and keeps your digital touchpoints at the quality standard of your brand. Online, first impressions count even more.

Yes, Glasswise offers a service for custom e-Label design. Our aim is for your e-Label to complement your brand. That means an attractive design that reflects the values and character of your winery. With a custom design, your digital touchpoints are as distinctive and high-quality as your wine.

QR codes on e-Labels must not simply link to PDFs of the wine product data sheet because this approach does not meet the necessary legal requirements for accessibility and immediate availability of information.s

A marketing QR code is a dynamic QR code for everything beyond your legal e-Label: packaging, ads, flyers, tasting menus or events. Because it is dynamic, you can change its destination at any time without reprinting the code. You can redirect it to your website, shop or a campaign page, optionally send scanners from different countries to different pages, and attach UTM tags so every scan and campaign shows up in your analytics. The Glasswise E-Label package includes 1 marketing QR code, and Glasswise Pro includes 25.

Yes. You can record the packaging manufacturer and the packaging importer on your e-Label, alongside the bottler and the distributor. The fields follow Regulation (EU) 2025/40: name, registered trade name or registered trademark, postal address, and the electronic contact where you have one. Article 15(6) lets the manufacturer give those details on the packaging or through a QR code, so your e-Label QR code carries them. For importers, Article 18(3) asks for the details on the packaging itself and allows a data carrier only where that is not possible. Plan your print run around that. What we do not do is file your EPR registration or sign your declaration of conformity.