Everything you need for wine data and e-labels
Glasswise gives you full control over your wine data, e-labels, and digital presence. Here is what the platform does for you.
Tell your wine's story
Go beyond the legal minimum. Add tasting notes, food pairings, vineyard stories, and winemaker philosophy. Use our certificate templates to display awards and quality seals with official logos.
- Custom descriptions:
- Each wine gets its own space for stories, tasting notes, food pairings, and anything else that makes it unique.
- Certificates and awards:
- Select from our library of official certificates and quality seals. Logos are included, no design work needed.
- Always growing:
- Missing a certificate or award? Let us know and we add it to the library for everyone.
Every EU language, automatically
Your wines travel across Europe. Your e-labels should too. Glasswise automatically translates your wine information into all EU languages, so a customer in Paris sees the same quality information as one in Vienna.
- Your language first:
- Work in German, English, Croatian, French, or Italian. The entire interface adapts to you.
- Automatic translation:
- Nutritional values, ingredients, and allergens are translated automatically. No manual work, no translation agencies.
- Always current:
- We continuously update our language database as EU terminology evolves.
Multi-brand management
Run multiple brands or wine lines from a single Glasswise account. Each brand can have its own design, its own identity, while billing stays simple and central.
- Separate brand identities:
- Each brand gets its own e-label design, matching its visual identity. Your Riesling line looks different from your natural wine brand.
- One invoice:
- No separate accounts needed. All brands, all wines, one subscription.
- Brand-specific design:
- Custom e-label designs for each brand. Because a premium reserve deserves a different presentation than an everyday wine.
QR code analytics
Know how often your QR codes are scanned, from which countries, and which wines get the most attention. All without tracking individual users.
- GDPR compliant:
- No personal data collected. No cookies. No tracking scripts. Just anonymized scan counts and geography.
- Useful insights:
- See which wines generate the most interest, which markets scan your codes, and how tasting room traffic translates to scans.
Wine lists and QR code collections
Instead of printing a QR code for every wine, create a list. One QR code shows your entire portfolio, a seasonal selection, or a tasting menu. Perfect for price lists, wine menus, and event handouts.
Unlimited lists:
Create as many lists as you need. Group wines by vintage, region, grape variety, or any criteria that works for you.
Works with Scan with Glasswise:
Lists support the full Scan with Glasswise experience, including redirect to your website or shop.
Custom design available:
Wine lists can be designed to match your brand, just like individual e-labels.
Dynamic QR codes for all your marketing
One QR code you can point anywhere and update at any time, without ever reprinting it. Use it across every part of your marketing: packaging, ads, flyers, menus, events, social and campaigns.
Editable destination
Point the code at your website, shop or a campaign page, and change the destination at any time without reprinting.
Expiry and redirect
Give a code an end date and send scans to a fallback page once a campaign or promotion is over.
Built-in UTM tracking
Add UTM tags so every scan and campaign shows up directly in your analytics.
Logistics data your trade partners can use
Bottle, carton, pallet and weight sit with the rest of your wine data. Share one link with an importer, a retailer or a listing and they always read the current version, without a spreadsheet in the middle.
Packaging units
Bottle size, bottles per carton, cartons per pallet, gross and net weight. Set once on the wine, correct everywhere it is read.
One shared link
Send a trade partner a link instead of a PDF. When a figure changes, their link shows the change; nobody re-sends anything.
GTIN and customs details
Carry the identifiers a partner asks for, including GTIN, so your data lands in their systems without translation.
Not an island: API, AI and open standards
Your wine data is worth more when other systems can reach it. Glasswise opens it up instead of locking it in, so your shop, your partners and the assistants your customers already ask can all work from the same source.
API access
Read and write your wine data from your own systems. Your shop, your website or your ERP stay in sync without anyone retyping a nutrition table.
MCP for AI assistants
Glasswise speaks the Model Context Protocol, so an AI assistant can look up your wines and answer from your real data rather than guessing.
GS1 Digital Link
Your codes resolve on the standard the retail world already uses, so your wine data travels beyond our platform and stays yours.
The packaging operators on your e-Label
Regulation (EU) 2025/40 asks for the packaging manufacturer to be identifiable under Article 15(6), and for the packaging importer under Article 18(3). Glasswise carries both on your e-Label, next to the bottler and the distributor that were already there.
Four parties, one record:
Bottler, distributor, packaging manufacturer and packaging importer sit with the rest of your wine data. Set them once on the brand, and change them on a single wine when it differs.
The details the Regulation names:
Name, registered trade name or registered trademark, postal address, and the electronic contact where you have one.
Through the code you already print:
Article 15(6) lets the manufacturer give those details on the packaging or through a QR code. Your e-Label QR code is already that carrier, so the manufacturer details need no second code.
Ready to try Glasswise?
Start your free 30-day trial. No credit card required. Set up your first e‑labels in minutes and see what a branded wine data platform looks like.